Monday, August 24, 2009

Here we go



Here we go

Hi every one;
We had a lot of tasks to do the last period for the preparation of the event.
One of the tasks I had in the team of publicity which I have this task is to write press release, some of will ask what's press release and why we r have to write it?? Press release is an article which any one will read it must understand the whole event.
How to write it? Well it's easy all you have to do is to follow the coming:
Press releases should be printed on company letterhead. If this is not feasible, adding the company logo is essential. The companies name, web address, location address and phone number should be printed clearly at the top of the page. PRESS RELEASE should be spelled out in all CAPS and centered in bold. The press release contact persons name should be underneath the wording and all contact numbers printed clearly underneath. If the press release is for IMMEDIATE RELEASE, say so, on the left margin directly above the title in all caps.
The next essential component of the press release is the Headline or Title. It should be centered, and in bold. The heading of the press release should capture the journalist. The title of the press release should be short and snappy, and hopefully grabbing the attention of the journalist and impressing them enough to read on.
You are now ready for the useful, accurate and interesting BODY of the press release. The body of the press release begins with the date and city for which the press release is originated. The body of the press release is very basic; who, what, where, when and why. The first paragraph of the press release should contain in brief detail what the press release is about. The second paragraph explains, in detail: who cares; why you should care; where one can find it; when it will happen. Also, included in the second 'informative' paragraph is generally a quote that gives the release a personal touch. Touchy-feelies go a long way with journalists. Press releases and news stories are boring to journalists without a 'human interest'. The third and generally final paragraph is a summation of the release and further information on your company with the company contact information clearly spelled out.
The content of the press release, beginning with the date and city of origin, should be typed in a clear, basic font (Times New Roman, Arial, etc.) and double-spaced. If your press release exceeds one page, the second page should indicate ' Page Two' in the upper right hand corner. Journalistic standards have set basic parameters to define the end of a press release: ###. Three # symbols, centered directly underneath the last line of the release indicate the end of a press release.
Check that for example http://www.lunareclipse.net/cspressr.htm
Another task was making a design for the fliers, It was really awesome.
To do a good flier follows the following steps:
Make sure your flyer answers the questions, who, what, when and where. Always give contact or website info if possible.
All the info for your flyer should be able to fit on to a quarter of a piece of paper. If you have too much info, boil it down to who, what, when and where. Your flyer doesn’t need to be a novel, it simply needs to make people aware of an event.
Make sure the flyer can be seen from a distance. Test your flyer by hanging it up and taking 4-5 big steps back you should be able to read the headline from this distance. Use brightly colored paper to help you stand out even more.

Make sure to use simple fonts. The funky fonts may look good on your computer, and work well on a handbill or some other type of pamphlet, but they are hard to read from a distance and don’t photocopy well. Use simple, bold fonts that are easily read and will not distort after being copied 150 times.

If you are providing contact info, put it on a tear-off tab on the bottom the flyer. This way, people don’t have to remember or write down your info.

Pick a theme and stick with it, if you make flyers often. Maybe that means a color or running your flyers horizontally rather than vertically. Find something that makes you stand out in your community and stick with it; people will start to recognize your flyers before they have even read them, this makes it more likely that they stop and see what you are currently up to.

Yesterday we had the second meeting to discuses the left tasks, the meeting started with a bad news, but it was totally ok for each one in the team J , we take anew tasks which we had to finish it in the same day by night and thanks god we do it J .
One of those tasks was the program of the event, it was really hard but it was finished by night.
There will be wonderful speakers in the event for example:
Mohamed Hussein Sayed Technical at Yahoo Inc and Consultant at SkyFire Labs.
Ahmed Mekkawy (Free Software) eSpace Technologies: Solutions Team Leader for a team of Gnu/Linux administrators.
It will be greet so come and join us, the registration is open for any one, there will be prizes for the first 50 one and there will be contests and study groups come in every one enjoy ur time with usJ.
To register follow that one https://dct.sun.com/dct/forms/reg_ae_1908_245_0.jsp
See u :).

1 comment:

  1. Olá visitei seu blog!
    Gostei muito.
    Grande abraço!
    http://academiacameriniag.blogspot.com/

    ReplyDelete